We Don't Talk About Gen Z, It's Who We Are
We Don't Do Insights, We Are The Insight
Leadership Team
LOCATION: KANSAS CITY, MO
Creator Team
LOCATIONS: KANSAS CITY, LOS ANGELES, NEW YORK, MIAMI, CHICAGO
Global Leadership Team
LOCATION: Manila, Philippines
Through partnership with the National University of the Philippines, we've established since 2019 a Manila-based office that allows our operation to go further, faster.
Our Values
What Makes Us, Us
Childlike Curiosity
"But Why?" We question the norms and standards.
We dream of "What If?" A child's mind is at the most liberated form of ingenuity.
Courageous enough to peer outside the box without being afraid of the isolation. Children are naive because they've never told themselves no. Either you believe or create a better path to believe in.
Ownership
Unless you acknowledge the foundation YOU need built, it becomes difficult to uplift and instill growth in others.
We own the wins, losses, and everything in between. And brand we take on becomes part of our own possession. We work to be a successful partner, not an outsourced resource.
Altruism
"Brands should understand consumers for who they are, not what they buy. At the human core, we all wish to be heard and understood. "We see you" establishes a connection worth cultivating.
We don't have the power, we have the potency invoking powerful brands to adapt for the benefit of humanity. Virtue is the ultimate goal. We see an industry undoing the damage of brands that has come before them.
Agility
When it's time to move fast, move fast. When it's time to move slow, pump the brakes. Know when it's time for both, act accordingly.
